Moderate Party: Moving On Without Regret

Dear Friend:

I really didn't want to send this email, so I'm keeping it short.  You can read a longer explanation here.

The California Moderate Party was an idea more than three years in the making and today I am saying goodbye.

Knowing when to call it quits is one of the most important decisions we make in all facets of our lives.  Having turned 30 this past February, I can't help but feel that this was a manifestation of my entire life's experience.  Yet, people weren't taking me seriously.

Although I was emotionally invested in this effort, I have no regrets about walking away.  We'll fix our political system somehow because the current trajectory is unsustainable.  But I can't tell you what that fix looks like.

What I can tell you is that we simply weren't generating the results we needed.  I don't know if that was due to lack of demand, credibility, media coverage, etc.  What I do know is that I'm ready to try something new.

A huge thanks to those of you who believed in this.  Big ideas take a long time before people adopt them and efforts like this move the ball further down the field - even if only a slight distance.

We'll maintain our digital presence and may reach out to you in the future if any pleasant surprises emerge (we will NOT give away your email address).

We also now have T-shirts available if you're looking for some moderate apparel!  Truth be told, there are many ways this effort could evolve, but I need to focus on self-preservation in the near-term.

Feel free to drop me a line anytime at ash.roughani@gmail.com.

Sincerely,

Ash Roughani

Founder, California Moderate Party

Moderate Party: Good Things Take Time

Dear Friend:

It's been a while since we last connected.  I know.  There's no excuse other than me being such a perfectionist that I wanted to complete everything that's currently in the works prior to sending another update.  We're not quite there yet, but here's our progress thus far:

We Underwent A Thorough Rebranding Process

In addition to a new logo and website, we've fine-tuned our message.  In short, the Moderate Party brand is about restoring trust in government by changing the political culture.  Read more about our brand strategy.

We Identified a Broad Policy Agenda

I launched this effort largely because I've seen so many good ideas that enjoy the support of both Democrats and Republicans outside of the Capitol go nowhere inside of the Capitol.  To prove it, we aggregated these policy ideas from more than 70 different publications.  Check out our Solutions page to learn more about our agenda.

Our Facebook Engagement Is On The Rise

Probably the most exciting news is our Facebook growth.  No, I'm not talking about quantity - this is about quality.  We could have many more users "Like" our page, but that's primarily a function of our willingness to purchase ads.  More importantly, we're building a community of engaged Californians who are frustrated with political gridlock and support the California Moderate Party as a viable alternative.  Like our Facebook page and share it with yourfriends.

There's a lot more in the works.  Like I said, I wish it was all finished by the time you got this email - and preferably two months ago, but that's just the reality being a startup organization.  If this is something you really want to see happen, please consider making a small contribution to help us maintain our momentum.

Feel free to respond to this email or give me a call at (916) 835-9607 if you have any questions or feedback.  Talk to you soon.

Sincerely,

Ash Roughani

Founder, California Moderate Party

P.S. I briefly explained this week on Fox&Hounds how we're going to find our leaders.  Hint: it involves a defection strategy.  More on that in the coming weeks.

CA Moderate Party: What Do You Think So Far?

Dear Friend:

 

I hope you had a great Thanksgiving!  I just wanted to touch base and ask you for a favor.  We're developing our strategy for next year and would love to be able to incorporate your feedback.

 

In January 2012, we'll be launching an agressive media strategy so that Californians can discover this nascent movement.  To that end, we're refining our message and want to be absolutely sure we're on point as we move forward.

 

Please contact me and let me know whatyou think so far. Specifically:

 

• What do you like?
• What do you not like?
• What’s missing?
• What would you change?

 

Thanks for your support and we look forward to hitting some major milestones in 2012.  Stay tuned.

 

Sincerely,

 

Ash Roughani

Founder, California Moderate Party

 

P.S.  We have a new donation page up.  If you're able to give any amount, no mattter how small, please visit: rally.org/CAMod/donate.

Source: e-letter from CA Moderate Party